May 6th, 2011 
Fame Fam 
By James Montgomery (@positivnegativ)
“E.T.” is a huge-looking, quick-moving blockbuster of a clip, overflowing with eye-catching special effects, opulent costumes and artfully applied makeup (and Kanye cameos), the kind of production where a plot is basically an afterthought. In other words, it’s a Hollywood-level spectacle, a summer smash that just so happened to come out in the early days of spring. It’s an event.
And really, with each #1 single she notches, it’s the kind of clip Katy Perry has earned, one that puts her on par with other pop megastars like Britney and Gaga in the sheer scope of the production. Working with acclaimed director Floria Sigismondi, Perry has created a video that certainly ranks among her very best and is unquestionably the biggest thing she’s ever done, a production preceded by glossy teaser clips and online “abductions.” The mind boggles at the cost of the wardrobe and hair extensions alone.
But, much like the plot, none of that really matters. “E.T.” is less about the insignificant details and more about the larger picture — a video that not only moves Perry to the upper echelon, but looks and sounds great. It’s a widescreen, THX-ian type of thing, meant to be marveled at. Whether or not you do, you can’t deny that KP has earned the right to make it. She’s finally arrived: fallen from the heavens to take her rightful place among the elite. Welcome our new alien overlord.
What did you think of Katy’s new video? Let us know in the comments!
By James Montgomery (@positivnegativ)
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